Ingredient Science

The Science Behind Every Ingredient

Understand what your skincare ingredients actually do, how they work, what the evidence supports — and where that evidence is thinner than the marketing suggests.

40+ Ingredients profiled, each with sourced evidence
60+ Studies and reviews cited across the library
Evidence-led Every claim graded by how well it's actually supported
Not All Ingredients Are Equal

An ingredient name alone doesn't tell you whether a product will work

Two products can list "niacinamide" and behave completely differently on skin. What actually determines whether an ingredient does anything useful is a combination of factors that never show up on the front of the bottle.

This page exists to make that reasoning visible. For every ingredient below, we've tried to separate what's well established from what's still emerging.

An ingredient list tells you what's in the bottle. It doesn't tell you how much, in what form, or whether it's stable enough to still be working by the time you open it.

Concentration

Too low and it does little; too high and irritation risk can rise without added benefit.

Formulation & pH

Some actives only work within a narrow pH window — get it wrong and the ingredient can't do its job.

Stability

Some actives degrade in light, air, or heat — a discoloured product may no longer work as tested.

Delivery

Molecular size and vehicle affect whether an ingredient reaches where it needs to act.

Evidence

The quality and volume of research behind an ingredient varies enormously — we grade it honestly below.

Skin compatibility

What suits one skin type or tone can irritate another.

Explore Ingredients

The Ingredient Library

Search by name, or filter by what you're trying to address. Select any card to see the full profile.

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Realistic Expectations

What to expect, and when

Skin cell turnover is roughly 28 days in adults — meaningful visible change from most well-formulated actives typically takes at least one full cycle.

01
Week 1–2

Adjustment

Skin acclimatises to new actives. Mild dryness or tingling is common. Hydration is the first improvement.

02
Week 3–4

First signals

Texture starts to smooth. Congestion clears as turnover normalises.

03
Week 6–8

Visible change

Pigmentation begins to fade. Fine lines and pore appearance improve.

04
Week 12+

Structural results

Collagen-supporting actives show measurable firmness and tone improvements. Consistency is the multiplier.

Ingredient Deep Dive

How to read an ingredient profile

Every ingredient in the library opens into the same standardised profile.

What it is & how it works

The chemistry and biological mechanism, in plain language.

Evidence grade

Strong, Good, Moderate, or Emerging — with the reasoning.

Concentration

What's been studied versus typical cosmetic use.

Compatibility & cautions

What pairs well, what to separate, and who should be careful.

Concentration Matters

Why "how much" changes everything

Higher concentration is not automatically better.

Studied vs. typical cosmetic concentration ranges.
IngredientStudied rangeTypical cosmetic useWhat changes with concentration
Niacinamide2–5%2–10%Barrier effects seen from 2%; higher isn't shown to add proportional benefit.
Vitamin C (L-AA)10–20%, pH <3.510–20%Below ~10%, collagen effects weaken; above ~20%, absorption plateaus.
Retinol0.01–1%0.1–0.5%Efficacy rises with concentration, but so does irritation.
Azelaic acid10–20%10% (cosmetic), 15–20% (Rx)15% and 20% are the best-studied strengths.
Alpha arbutin1–2%1–2%EU SCCS caps facial-cream use around 2%.
Salicylic acid0.5–2%0.5–2%OTC concentrations are capped by regulation.
Bakuchiol0.5–1%0.5–1%Studied head-to-head with retinol at 0.5% with comparable outcomes.
Hyaluronic acid0.1–2%0.1–2%Molecular weight matters more than percentage.

The right concentration is ingredient-specific.

Pairing Guide

Ingredient Compatibility

Some classic "never combine" rules are outdated. Here's what current evidence actually supports.

Excellent pairing Use with care Better separated

Niacinamide

Ceramides, hyaluronic acid, peptides, alpha arbutin
Vitamin C — the "can't combine" myth is outdated

Retinol / Retinal

Ceramides and hyaluronic acid, which buffer dryness
AHAs, BHA, benzoyl peroxide same session

Vitamin C (L-AA)

Vitamin E and ferulic acid — genuine synergy
Retinol — usually separated by time of day

AHAs

Hyaluronic acid and other humectants
BHA, retinoids, or other AHAs same session

Azelaic acid

Niacinamide and most brightening actives
Other acids or retinoids — introduce one at a time

Bakuchiol

Vitamin C, niacinamide, peptides — well tolerated
Safe alternative when retinoids irritate
Layering Principles

Build a Smarter Routine

This is about the logic of layering, not a prescribed routine.

Step 1

Cleanser

Removes the day's buildup without stripping the barrier.

Step 2

Treatment

Actives like vitamin C, niacinamide, acids, or retinoids.

Step 3

Hydration

Humectants like hyaluronic acid, applied to slightly damp skin.

Step 4

Moisturiser

Ceramides and barrier lipids to seal everything in.

Step 5

SPF (AM only)

Protects the effort of every step before it.

Morning logic

Mornings favour antioxidants and protection: vitamin C for defence, niacinamide for barrier, SPF as the non-negotiable final step.

Evening logic

Evenings suit actives that need to work without UV interference — retinoids and exfoliating acids.

Myth vs. Evidence

Ingredient Myths

Select a card to see what the evidence actually says.

Formulation Matters

The ingredient list is the start of the story, not the end

The same active can perform very differently depending on how it's built into a product.

Concentration

Whether there's enough of the active to do anything measurable.

pH

Determines whether pH-dependent actives can penetrate.

Vehicle & delivery

The base a formula is built in affects how an active reaches skin.

Stability

Light, air, and heat degrade some actives well before the jar is empty.

Ingredient interactions

What else is in the formula can help or undermine the star ingredient.

Skin context

Barrier health, skin tone, and frequency all change the outcome.

Our Standards

How UFormula Evaluates an Ingredient

Every ingredient is weighed against the same set of questions before it earns a place in a formula.

Evidence

What does the research actually show, and how strong is it?

Effective concentration

Is it dosed at a level the evidence supports?

Ingredient quality

Sourcing and grade, not just the name on the label.

Formulation compatibility

Does it work with everything else in the formula?

Stability

Will it still be active by the time it's used?

Skin tolerance

Is it appropriate for the skin types the formula is built for?

Considerations for Indian Skin

Many people with deeper Fitzpatrick skin types (III–VI) have melanocytes that react more readily to inflammation, which is why post-inflammatory hyperpigmentation and melasma come up so often. Combined with India's high year-round UV index, daily broad-spectrum sunscreen matters here more than almost any single active.

Mandelic acid is generally preferred over glycolic acid for deeper skin tones. Alpha arbutin, niacinamide, azelaic acid, and tranexamic acid are commonly reached for pigmentation concerns.

Post-inflammatory pigmentation High UV index Barrier & humidity Gentler exfoliation

References

This list covers page-level claims. Each ingredient's own supporting studies are inside its profile.

  1. Draelos ZD, et al. The effect of 2% niacinamide on facial sebum production. J Cosmet Laser Ther. 2006.
  2. Pinnell SR, et al. Topical L-ascorbic acid: percutaneous absorption studies. Dermatol Surg. 2001.
  3. King MK, et al. Systematic review of azelaic acid. J Cosmet Dermatol. 2023.
  4. Dhaliwal S, et al. Prospective, randomized, double-blind assessment of bakuchiol and retinol. Br J Dermatol. 2019.
  5. Coderch L, et al. Ceramides and skin function. Am J Clin Dermatol. 2003.
  6. Sarkar R, et al. Comparative study of glycolic, salicylic-mandelic peels. J Cosmet Dermatol. 2019.
  7. Arif T. Salicylic acid as a peeling agent. Clin Cosmet Investig Dermatol. 2015.
  8. Passeron T, et al. Sunscreen photoprotection and vitamin D status. Br J Dermatol. 2019.
  9. Taylor SC. Skin of color: biology, structure, function. J Am Acad Dermatol. 2002.
  10. Lintner K, Peschard O. Biologically active peptides. Int J Cosmet Sci. 2000.
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